Partnership Brings New, Premium Line of Gaming Chairs to Market in North America

LOS ANGELES – August 22, 2017 — Immortals, the Los Angeles-based, globally competitive esports organization, today announced LF Gaming™, a leader in premium, ergonomic seating solutions, as its Official Seating Provider for the upcoming competitive year. The partnership will see Immortals assist LF Gaming™ in introducing its new line of products, including the all-new LF Gaming™ LFG™ Series of chairs to the North American market, along with LF Gaming™ providing Immortals players and staff with custom, Immortals-branded chairs constructed to their exacting standards.

“At Immortals, we’re not content to just follow the pack; instead we strive to find and work with new, exciting partners looking to shake up the esports scene and make an impact,” said CEO Noah Whinston. “By being able to partner with a company with such an extensive history and experience in constructing high-quality chairs such as LF Gaming™, we’re confident that we’ve found the perfect partner to provide our players with the finest, luxury gaming chairs around.”

The management team of LF Gaming™ has over 50 years of hands on experience in the furniture industry and come from a family of five generations of furniture makers. In their Canadian family-owned and run factory, they have been hand-crafting premium, customized chairs for customers who demand the highest quality. LF Gaming seeks to use only the finest materials available, carefully selecting each component for it’s longevity, strength and durability, guaranteeing many years of worry-free operation. This partnership marks their first foray into the burgeoning gaming space, with a new line of chairs designed exclusively with the needs of gamers in mind. Providing a full range of ergonomic adjustments not found in other chairs, LF Gaming™’s LFG™ High Back Gaming chair is engineered to reduce the risk of injury, pain and discomfort, ultimately creating the perfect seating platform for gamers to reach their full potential.

“We see an unmistakable need within the gaming industry for quality made, comfortable chairs. The LFG™ Gaming chair will be a definite asset to gamers who play for longer periods and need to maintain concentration and focus” said Sonja Schneider, President & CEO of LF Gaming™. “We are honored to work with a team that has such passion and concern for providing only the best for their players, and excited that Immortals players will experience the benefits from the support and relief our gaming chairs can deliver.”

In addition to producing custom Immortals-branded chairs for our teams and staff, LF Gaming™ will also be making the custom chair available to our fans. Hand-built with the highest quality materials and designed to alleviate the stresses of long gaming sessions in front of a monitor, The LFG™ Gaming chair promises to provide a level of luxury and comfort unparalleled in the industry. With League of Legends’ playoffs around the corner and the launch of Overwatch League just over the horizon, Immortals, now partnered with LF Gaming™, are poised to continue its meteoric rise as an elite esports organization.


About Immortals

Founded in 2015 with unprecedented dedication to fan support and player well-being, Immortals, the Los Angeles-based,  North American esports organization endeavors to create a long-lasting community of professional gamers, aspiring players, and passionate fans, all united by our commitment to camaraderie and competitive excellence. Always remaining true to our values and ethics, we take pride in providing an authentic brand that fans can be proud to cheer on to victory. Immortals currently fields professional teams in: League of Legends, CS:GO, Overwatch, Super Smash Bros., and Vainglory. For more information, please visit our website:

About LF Gaming™

LF Gaming™ is a Canadian family owned and operated company focused on creating premium hand-made ergonomic gaming chairs. Espousing over 50 years combined furniture making experience and long known for our unique focus on exceptional customer service and bespoke quality products. Understanding our customers’ unique needs and building relationships takes time and effort but has always remained an unflinching commitment for our team, and we believe our quality products are a reflection of the hard work, care and craftsmanship our employees have put into them. To maintain the highest level of service and quality, family members remain actively involved in the day-to-day management of the company. Family members, alongside employee personnel, routinely check to make sure all work meets your, and our, exacting standards. We make certain to use the very best components and techniques the industry has available to continue to provide the very best products for our customers. For more information, please visit our website:

Media Contact
Shane Flanagin
PR & Communications Manager, Immortals
(909) 559-5817